CLIENT: Winter Equipment Company Inc.
Winter® is an industry leader in the manufacturing and distribution of quality snow removal wear parts.
Featured above is a sampling of trade show graphics and a personalized direct mailer. Winter was looking to improve their brand consistency and their trademarked orange color. The approach to focus on a primary color was to improve the impact vs diluting it with their parent 2-color brand, brand guidelines were established and a reassessment of all collateral was established. Prior to evolving the brand a full Company Assessment, Value Proposition, and Customer Personas were documented. (Agency: World Synergy)
WinterEquipment.com also had a 17% increase in total website traffic January 2020 vs January 2019 with a 74% direct traffic increase. Contributing teams optimization efforts and a consistent brand improvement continues to help growth.
Client: US Endoscopy (Steris)
US Endoscopy is an innovator in the GI endoscopy industry. Privately owned at the time looking to grow it's brand and promote new product development. Identity creative development, collateral, and advertising were all a part of their marketing initiatives. (Agency: turn SiGnal )
CLIENT: Benefit Advisors Network
Benefit Advisors Network is a member association that shares strategies, intellectual capital, and partnerships to the employee benefits industry. Creative development for their bi-annual conference included: programs, way signing, supportive collateral, social media, and ecommerce website.
(Agency: World Synergy)
